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Employment Branding: Attracting the Right People through Culture

Jill Harrington, David Hitchcock, and Patrick Smith
Running Time:60:00 minutes
Event Date(s)
3:00 PM
Thursday, November 9
Digital Enterprise

At nCino – our culture is the fabric of what we do and is evident in every aspect of our business – from the product we innovate to the people we hire. We will discuss how nCino has told, and continues to tell, our story to help draw talent to us and grow our culture. At the end of the day, Employment Branding helps companies attract not just talent – but the kind of talent that will thrive in their unique culture. An employment brand is the market perception of what it’s like to work for an organization, it’s the image that prospective, current and past employees have in their minds about the employment experience at your company. We will offer some ideas for those interested in building their own employment brand (clarifying values/employee value proposition, telling your story, tools that can be used to help, and integrating EB into your business processes).

Jill Harrington is the Director of Recruiting at nCino and believes she has best job in Wilmington, and maybe the world. She’s a proud Seahawk and has spent two decades in Wilmington living, working, raising a family — and a food-truck!

Originally from the frigid north, David Hitchcock left Vermont in 2000 with his bachelor’s degree in one hand and the beginnings of a plan to change the world through good design in the other. After almost a decade hopping from state to state and design firm to design firm, he brought his design nerdiness, sense of humor, and passion for typography and layout to Wilmington, N.C.

Nearly 20 years ago Patrick Smith founded dboy Creative, an award-winning creative agency providing design, branding & identity, strategy, web development, photography and video production. Over the years, I have hand-picked, managed and directed an amazing team of creative professionals. Our combined passion for great design, meaningful media, and results-driven strategy has lead to numerous successful and rewarding partnerships.