As you battle to keep the average consumer’s diminished attention span, you must also embrace multichannel and multiscreen behaviors to create relevant content and foster meaningful audience engagement— faster, and more efficiently than your competition.
Your strategies should start not with a channel or technology, but with a new compulsion: a deeper understanding of your customers and how they live, consume information, and engage in this digital world with multiple screens. Your strategies should start with: data.
Wilson Raj is the Global Director of Customer Intelligence at SAS. Collaborating with customers, industry influencers, partners, and product teams, Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions.
With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, and Philips. He also advised C-level executives on digital strategy while at Publicis and also at VML and Wunderman—both of which are WPP-owned agencies in the Young & Rubicam Group.
Raj is frequently quoted in global media outlets and major industry publications such as Adweek, CMSWire , CNBC.com, CRM Buyer, Direct Marketing News , eMarketer, InformationWeek, MarketingProfs, ZDNet, and more.
Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.