As you battle to keep the average consumer’s diminished attention span, you must also embrace multichannel and multiscreen behaviors to create relevant content and foster meaningful audience engagement— faster, and more efficiently than your competition.
Your strategies should start not with a channel or technology, but with a new compulsion: a deeper understanding of your customers and how they live, consume information, and engage in this digital world with multiple screens. Your strategies should start with: data.
Wilson Raj is a data-inspired global marketing strategist with more than 18 years of experience in building brand value–across multiple industries–through an astute ability to judiciously leverage and integrate all core marketing disciplines. Strong qualifications in traditional and digital marketing, corporate branding, marketing communications, research and public relations. Expertise in analytical marketing, social media monitoring technologies, and market research. Skilled in creating a shared corporate vision and passionate about producing meaningful and engaging experiences for consumers and businesses.