“Martech” is the latest buzzword in the marketing industry. It refers to any technology that amarketer can use to reach a potential customer… from social media scheduling platforms like Hootsuite to email marketing systems like Mailchimp and new technologies like voiceassistance. Martech can be extremely helpful, providing big data, saving time and expanding communication channels. This session highlights how to use martech in all phases of marketingand PR campaigns – from strategic planning to implementation and results measurement – with the goal of creating more efficient and effective campaigns.
After starting her career at Edelman in Chicago, Jennifer Manocchio joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.