SCRUM #3: The Last Mile of Digital Health: Fun, Sticky, and Engaging

Jeff James, Philip Brown, Wilson Raj, Sean Ahlum (moderator)
Running Time:45:00 minutes
Event Date(s)
1:45 PM
Friday, November 9
Connect Theatre

Connected devices, monitors, and avatars are finally showing up in healthcare, but refusal and abandonment rates are high. What are consumer objections to “care-by-wire” and how can we mitigate?

Jeff James, CEO, Wilmington Health
Jeff is responsible for Wilmington Health’s finance, ops, strategic vision and its deployment. Under his leadership, the practice was a 2013 American Medical Group Foundation’s Acclaim Award honoree. Prior, he was the Christie Clinic’s CFO & COO and the Shannon Clinic’s CFO & VP-Finance.

Philip Brown, Chief Physician Executive, NHRMC
Dr. Brown leads system transformation and promotes health equity. He attended ECU’s Brody School of Medicine and served as faculty, completed residency at Pitt Memorial, and was a John Hopkins fellow. Once a New Hanover-Pender Medical Society President, he co-directs the Kanof Institute for Physician Leadership.

Wilson Raj, Global Director of Customer Intelligence, SAS
With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty with integrated marketing and multi-channel relationships. He has held global leadership positions at Fortune Global 500® companies.

moderated by Sean Ahlum, Senior Director of Innovation, TekMountain
Sean serves as Senior Director of Innovation for CastleBranch and Senior Director of tekMountain. He continually revitalizes CastleBranch’s mission and goals, while catapulting both companies into the national spotlight. Sean holds a BA, Creative Writing MFA and an MBA from UNCW.