The explosion of data is fueling more algorithmic and real-time approaches to addressing different business issues, and customer experience (CX) in particular. The nexus of big data analytics and the various forms of Artificial Intelligence (AI)–including predictive analytics, machine learning and deep learning–underpin well-informed and efficient customer interactions that benefit both customers and brands.
In this session, Wilson will separate myth from reality, and provide tips how financial brands can blend AI’s awesome power with the consumer’s need for authentic human connection when needed.
Wilson Raj, Global Director of Customer Intelligence, SAS
With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty with integrated marketing and multi-channel relationships. He has held global leadership positions at Fortune Global 500® companies.
With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty with integrated marketing and multi-channel relationships. He has held global leadership positions at Fortune Global 500® companies.