“Martech” is the latest buzzword in the marketing industry. It refers to any technology that a marketer can use to reach a potential customer…from social media scheduling platforms to email marketing systems to new technologies like voice assistance. This session highlights how to use Martech in all phases of marketing and PR campaigns – from strategic planning to implementation and results measurement – with the goal to create efficient and effective campaigns.
Jennifer Manocchio, President, Sweeney: A well-rounded marketing professional, Jennifer Manocchio boasts more than 18 years of strategic marketing and public relations expertise. She excels at the strategic planning process, identifying market opportunities and managing flawless execution of the right marketing and public relations strategies to achieve a measurable return on investment. Jennifer has supported both B2C and B2B high-profile clients including, Joann Fabric and Craft Stores, Big Lots, Westfield Shoppingtowns, Weiman Products, Goo Gone, Avery Dennison, Assurant, Acuity Brands, Butterball Turkey, CORDURA® brand and many more. She is well-versed in all aspects of marketing, creating and implementing award-winning campaigns starting with research and strategic planning to branding, messaging, public relations, social media, influencer marketing, email marketing, trade show marketing, event marketing, government relations, website development and more.