Cucalorus Hosts Creative Capital Workshop: “Strategic Business Planning for Media Artists”



Cucalorus Film Foundation will host a one-day workshop on “Strategic Business Planning for Media Artists” taught by professionals from the Creative Capital Foundation in Wilmington, NC on April 6, 2019 from 9:30am – 5:30pm. The workshop will feature a focused, business-of-art curriculum that provides artists with an opportunity to take stock of their current situation and tools to maximize their potential to reach short- and long-term goals.

Past participants have found Creative Capital workshops to be rewarding and even life-changing experiences, giving them new ways to think about their work and career, and new confidence to dream bigger dreams and achieve them. See this blog post for participant quotes and impacts!


Key Skills Participants Learn:

  • A personalized system for using strategic planning to increase your satisfaction in your life and career
  • Improved communication techniques to represent and negotiate with clarity and confidence,
  • Strategies for balancing time and money
  • Essentials for running your art practice as a small, independent business, including employment, contracts, incorporation options, budgeting and cash flow
  • How to write and use a business plan and why it is crucial to both personal and professional development
  • How to integrate promoting your work into your everyday artistic life and consider it an extension of the creative process
  • Strategies for navigating the business side of your film practice and career


Participants Leave the Workshop With:

  • A personalized plan of action based on your own goals for your art career
  • A community of informed and educated peer artists (including participants and workshop leaders) who can act as resources for future endeavors
  • The Strategic Planning Workbook, which includes exercises and evaluation processes to work toward your own personal goal setting and financial management


The workshop will accommodate up to 24 artists, who can apply below. A small fee is required to offset workshop costs. However, scholarships are available to support participation from rural artists and artists of color who would not otherwise be able to attend. Please contact Rachel Taylor at if you are interested in applying for a scholarship.

Workshop Leaders:

Colleen Keegan is a corporate Strategic Planner and Arts Activist. She is a partner in Keegan Fowler Companies, an equity investment and consulting firm specialized in providing strategic planning and business affairs services to companies in the communications and entertainment industries. Previously, Keegan served as the president of Pacific Arts Video Production and Washington Video Services, She also worked as a producer for MTV Networks, WETA and Showtime.

Ela Troyano (Creative Capital Awardee, 2000) is an interdisciplinary artist born in Cuba and based in New York City. Her projects bring together different aesthetic histories and genres: downtown New York avant-garde film and performance, queer cinema, Cuban cinema-in-exile, and Latina film and video. Her films and performances have straddled the worlds of documentary and fiction, installation and live action—ranging from The Silence of Marcel Duchamp, an expanded cinema performance presented at the Drawing Center Museum (2016) to Schwanze-Beast, a futuristic performance with surveillance video presented at the Vermont Performance Lab for the Progressive Performance Festival (2015) to the Alma Award nominated PBS documentary La Lupe Queen of Latin Soul (2007).

Nick Szuberla (Creative Capital Awardee, 2006) As a media artist Nick has helped design and lead national public information campaigns on issues ranging from sentencing reform to U.S. energy policy. He began his work at the Highlander Research and Education Center in 1996, and then joined Appalshop, an arts and cultural center in Whitesburg, Kentucky. Not long after, Nick founded Holler to the Hood (a multimedia project exploring urban/rural relationships), Thousand Kites (a national dialogue project addressing the U.S. criminal justice system) and Calls from Home (an interactive radio and organizing project).

Find out more at

If selected, workshop fee is $25.

This workshop is supported by the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources, as part of its commitment to artists’ professional development. It has partnered with Creative Capital for the past 15 years to bring high-quality training opportunities to North Carolina artists in all disciplines.


Apply For the Workshop:

2019 Creative Capital Workshop Application


Cucalorus requests information about race, ethnicity, and gender in order to achieve greater equity across a range of communities with a focus on supporting female artists, artists of color, gender diversity, and other underrepresented populations of the industry.